Last Updated: August 20, 2026
This Privacy Notice (“Privacy Notice”) sets forth the policies and practices used by Florida Analytics and Data Strategies, LLC (“Florida ADS”) regarding how we collect, use, and disclose any information associated with an identified or identifiable individual (“Personal Information”). It also explains the rights and choices individuals have concerning their Personal Information. Florida ADS, the owner and operator of florida-ads.com (the “Website”), is an LLC formed under the laws of the state of Florida.
This Privacy Notice does not apply to the extent that Florida ADS processes Personal Information solely in the role of a processor or service provider on behalf of a customer. Where Florida ADS is acting as a processor or service provider, the privacy notice or policy of the applicable customer (the controller) governs the processing of your Personal Information. Please contact the relevant customer for applicable privacy information.
If you have any questions or complaints regarding this Privacy Notice, our general privacy standards (as described in greater detail below), or our handling of Personal Information, you can contact the privacy representative at any time.
We collect a variety of information to provide analytics, reporting, and other services to our customers, users of the Website, and the public at large. This includes both data that we collect directly and data uploaded by third-party customers. Below is a breakdown of the types of information we collect:
Personal Information may include, but is not limited to:
We may collect identifiers, such as your first and last name, email address, and date of birth, as well as social media handle/ID and unique identifiers (e.g., IP address, device ID, or session/cookie/browser ID).
We may collect your contact details, such as your address (including home, work, mailing, shipping/billing, or employer), email address (including personal or work/business), phone number (including home, mobile, work, or alternate), and preferred contact method.
We may collect marketing preference data.
We may collect job title and role (current and past), job information (including employer, department, contact details, work address, and work contact information), professional memberships, associations, team affiliations, and certifications, and social media channels tied to professional roles (including ambassador or influencer status).
We may collect education records, including schools attended, dates, and degrees or certifications issued.
We may collect online contact data, including relationships/connections, friends, followers, or co-travelers, team data/group information, and household composition.
We may collect GPS data and non-precise location data (such as country, region, state, city, or zip/postal code).
We may collect user-generated text entries (such as forum or message board posts and chats), reports of misuse, complaints, fraud claims, and support tickets, and direct communications with support, customer service, or help desk personnel.
We may draw inferences from the Personal Information described above, including profiles based on inferences, consumer segmentation data, preferences, tendencies, interests, or attitudes, intelligence, abilities, traits, or characteristics, propensity scores and affinity group categorizations, and derived or aggregated audience metrics or trend reports.
We may collect voter registration records, voting history (including participation in elections, but not how an individual voted), political party affiliation, political contribution records, political opinions or preferences (whether stated or inferred), political survey or poll responses, and other data related to civic engagement or political activity.
We may collect tracking data via cookies and pixels and behavioral profiling for targeted advertising.
Where we have an applicable legal basis for processing, we may collect age, age band, or date of birth; gender or gender identity/expression; race or ethnicity; marital status; household composition; parent/guardian status and information about children or minors; veteran or military status; racial, national, or ethnic origin; religious or philosophical beliefs; political opinions; union membership; communication contents (when we are not an intended recipient of or participant in the communication); sexual orientation and sex life; and citizenship or immigration status.
We may collect device information (such as device model, type, or name, OS version, browser type and version, network provider, time zone, language, screen resolution, plugin types, serial number, and advertising ID), unique device identifiers (such as IMEI or MAC address), and location data (from device, GPS, or IP).
We may collect access logs (including login attempts, password changes, and failed logins) and interactions with websites and applications (including download errors and crash logs).
We may collect interactions with websites (such as date and time of access, pages or sections visited, time and duration of visit, navigation path, referring URL, exit pages, clicks and interactions, and ad engagement and performance), interactions with applications (including login/logout, downloads, transaction status, and user actions such as playback, pause, and resume), interactions with emails (such as opens and clicks), clickstream data (including reporting cookies, beacons, pixels, and SDK tags), cookie preferences, browsing history, search history, and social media interaction data.
We collect information that you provide when you contact us, whether that contact is via phone, mail, text message, email, web form, social media post, or any other form of communication. Any Personal Information provided in such communications will be processed in accordance with this Privacy Notice.
We also collect other data that may include Personal Information where we are required or permitted by applicable law to collect and process such data, including for purposes of authentication, identification, or verification.
We collect the Personal Information described in Section 1 in the following ways:
As part of providing the Services, we allow organizations – our customers – to upload their own datasets to our platform for analysis and reporting. These datasets may include Personal Information about individuals, which is provided at the sole discretion of the customer uploading the data. We collect the following categories of Personal Information from our customers’ uploaded datasets: identifiers; contact information; marketing preferences; employment-related information; education-related information; friends, connections, and contact data; location data; user content; inferences drawn from Personal Information; voter and political data; behavioral and advertising data; sensitive information; device information; client and log data; and usage information.
Important Note: We do not control the content, structure, or accuracy of the data uploaded by our customers and rely on them to ensure compliance with all applicable privacy laws, including obtaining any necessary consent from the individuals whose data they upload.
We collect Personal Information from you when you voluntarily provide such information, such as when you contact us, sign up for alerts or our newsletter, or use our Website, Platform, and Services. We collect the following categories of Personal Information directly from you: identifiers; contact information; marketing preferences; employment-related information; education-related information; friends, connections, and contact data; location data; user content; inferences drawn from Personal Information; voter and political data; behavioral and advertising data; sensitive information; device information; client and log data; and usage information.
If you submit any Personal Information relating to other people in connection with any Florida ADS Online Properties, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Notice.
When you interact with the Website, Platform, and Services, we automatically collect the following categories of information about you: location data; behavioral and advertising data; device information; client and log data; and usage information.
We use cookies as part of our process for collecting data automatically. See our separate Cookie Policy for further information.
We may receive or collect information from a variety of third parties in the normal course of serving you and operating our business. We collect the following categories of Personal Information from other sources: identifiers; contact information; marketing preferences; employment-related information; education-related information; friends, connections, and contact data; location data; user content; inferences drawn from Personal Information; voter and political data; behavioral and advertising data; sensitive information; device information; client and log data; and usage information. For example, we collect information from public databases and the following sources:
If we do so, this Privacy Notice governs how we use that information, whether such use is independent of or in combination with information you have provided.
This section applies to you if we hold Personal Information about you that we obtained from someone other than you, and you do not have an account or a purchasing relationship with us.
We obtain Personal Information about individuals who have no direct relationship with Florida ADS from publicly accessible sources, such as public registers, regulatory filings, and publicly available web pages; commercial data licensors and data brokers; our business customers, who provide information about their own contacts; and social and professional networking platforms.
You may exercise the rights described in Sections 5 and 11 of this Privacy Notice whether or not you have an account or other relationship with us. We do not require you to create an account or purchase a product or service in order to make a request.
Where applicable law provides you with the right to opt out of processing of your Personal Information for targeted advertising, the sale of your Personal Information to third parties, or profiling in furtherance of decisions that produce legal or similarly significant effects concerning you, you may exercise that right at any time and we will honor your request.
Certain processing may continue where it is necessary to comply with legal obligations, respond to governmental inquiries, investigate or defend legal claims, prevent fraud or security threats, or as otherwise permitted by applicable law.
We collect certain categories of sensitive Personal Information as part of our operation of our company and our Website, Platform, and Services.
Sensitive Personal Information (as defined by applicable law, including the CPRA) may include precise geolocation; racial or ethnic origin; health and genetic data (e.g., in clinical trial contexts); and government identifiers where legally required. This list is illustrative and not exhaustive. If you submit such information to us or we collect for another legitimate business purpose, it will be governed by this Privacy Notice. We do not use or disclose Sensitive Personal Information for purposes other than those permitted by law, and you have the right to limit certain uses and disclosures as described below.
We process Personal Information only for the purposes described in this Privacy Notice or for purposes compatible with those for which the Personal Information was originally collected. Before using Personal Information for a new purpose that is materially different from or incompatible with the original purpose, we will notify you and, where required by applicable law, obtain your consent. If you have questions about how we use your Personal Information or believe that your Personal Information has been used in a manner inconsistent with this Privacy Notice, please contact us at contact@florida-ads.com.
We use your Personal Information in order to operate, provide, maintain, develop, and promote our Website, Platform, and Services, as permitted by law, for the following business purposes:
This includes the operation and maintenance of the Website, Platform, and Services; enabling or facilitating specific service features; and fulfilling or meeting the reason the individual provided the information (e.g., process orders, provide information). We use the following categories of Personal Information for this purpose: identifiers; contact information; marketing preferences; employment-related information; education-related information; friends, connections, and contact data; location data; user content; inferences drawn from Personal Information; behavioral and advertising data; sensitive information; device information; client and log data; and usage information.
Anything you write in a chat message to another user is stored in our system pursuant to our Data Retention/Data Deletion Policy. The information stored may include your Personal Information in connection with the message, along with any Personal Information you or the other user shared.
We may extract Personal Information from any chat messages (such as if you provide another user your address) and store it separately. We store and use any such data, including your chat history, only as described in this Privacy Notice.
This includes soliciting and responding to user feedback, reviews, survey responses, and product evaluations. We use the following categories of Personal Information for this purpose: identifiers; contact information; marketing preferences; employment-related information; education-related information; friends, connections, and contact data; location data; user content; inferences drawn from Personal Information; behavioral and advertising data; sensitive information; device information; client and log data; and usage information.
This includes tracking and measuring the performance of the Website, Platform, and Services; and conducting aggregated or de-identified research and statistical reporting for business purposes or regulatory/royalty reporting. We use the following categories of Personal Information for this purpose: identifiers; contact information; marketing preferences; employment-related information; education-related information; friends, connections, and contact data; location data; user content; inferences drawn from Personal Information; behavioral and advertising data; sensitive information; device information; client and log data; and usage information.
This includes delivering interest-based/behaviorally-targeted advertising (including social, cross-context, cross-device) and building or sharing user audiences (custom audiences, look-alike audiences, audience matching). We use the following categories of Personal Information for this purpose: identifiers; contact information; marketing preferences; employment-related information; education-related information; friends, connections, and contact data; location data; user content; inferences drawn from Personal Information; behavioral and advertising data; sensitive information; device information; client and log data; and usage information.
This includes the use of Personal Information as we believe to be necessary or appropriate for certain essential purposes, including: meeting our legal or regulatory obligations; complying with valid legal process; protecting rights, safety, and property; enforcing our Terms of Service and all other applicable terms and policies; and enforcing any legal terms that govern our business and commercial relationships. We use the following categories of Personal Information for this purpose: identifiers; contact information; marketing preferences; employment-related information; education-related information; friends, connections, and contact data; location data; user content; inferences drawn from Personal Information; behavioral and advertising data; sensitive information; device information; client and log data; and usage information.
This includes sharing Personal Information with service providers, contractors, business partners, affiliates, and parent/subsidiary companies for business-related functions; and executing business transfers (mergers, sales, acquisitions, bankruptcy, or dissolution). It also includes processing for purposes described at the time of collection or otherwise disclosed to you, with your consent for any purpose you authorize, and for other internal operations, as permitted by law. We use the following categories of Personal Information for this purpose: identifiers; contact information; marketing preferences; employment-related information; education-related information; friends, connections, and contact data; location data; user content; inferences drawn from Personal Information; behavioral and advertising data; sensitive information; device information; client and log data; and usage information.
To the extent permitted by law, we may use Artificial Intelligence (“AI”), Machine Learning (“ML”), and Automated Decision Making (“ADM”) as part of our processes that use your Personal Information. Such uses include:
We use AI and ML technologies to analyze your preferences and interests to provide recommendations based on your unique personal profile.
We use AI and ML technologies as part of the regular, day-to-day operation of our company.
Certain decisions regarding our services may be made automatically using ADM processes. These decisions are based on data analysis and are designed to improve service efficiency and accuracy. In particular, our Services use AI and automated processing to analyze voter and political data, including voter registration records, voting history, political party affiliation, and demographic information, to generate predictive models, voter scores, audience segments, and analytics reports for use by political campaigns and organizations. These automated processes may constitute “profiling” as defined under applicable state privacy laws. You have the right to opt out of profiling that produces legal or similarly significant effects concerning you, as described in Section 5 of this Privacy Notice.
Our vendors and service providers may use techniques like AI and/or ML to help us improve our Website, Platform, and Services or as part of their provision of services. When our vendors and service providers use such tools, such use either: (1) involves a human being in the process and thus is not fully automated; or (2) does not have significant privacy implications (e.g., reordering how products might appear when you visit an online store) and does not produce any legal or similarly significant effects.
For automated decisions that may produce legal or similarly significant effects on individuals, Florida ADS maintains human oversight procedures. A qualified human reviewer is available to review the logic, significance, and likely outcome of any automated decision upon request. To request human review of an automated decision, please contact us at contact@florida-ads.com.
Florida ADS may use artificial intelligence and machine learning technologies as part of our Services. Our models may be trained using data from publicly available information, datasets obtained through commercial agreements with third parties, user-provided inputs and outputs (subject to your opt-out rights), and user feedback. We implement the following safeguards for AI model training: (a) we apply data minimization principles to limit training data to what is necessary for the Services; (b) we do not use Personal Information obtained from model training to contact individuals or market to them; (c) we train our models not to disclose personal data from training data in outputs; and (d) we do not use voter data in model training in a manner that produces legal effects on individuals without human oversight.
Due to the nature of our company and Services, our AI models are specifically intended to process Personal Information as part of both their training and operation. This includes the processing of voter and political data, which may be classified as sensitive Personal Information under certain state privacy laws. We implement additional safeguards for the use of such data in model training, including data minimization, purpose limitation to the Services described in this Privacy Notice, and prohibitions on using voter data to make decisions that produce legal effects on individuals without human oversight. We do not use such Personal Information to contact individuals or market to them. We also train our models not to disclose personal data from training data in outputs.
You have the right to opt out of the use of your inputs and outputs for AI model training. To exercise this right, contact us at contact@florida-ads.com. Upon receipt of your request, we will cease using your inputs and outputs for model training purposes within a commercially reasonable timeframe.
Our models do not store text like a database, nor do they replicate or "collage" existing content. Models identify general patterns in data in order to generate new content and do not have access to or pull from original training data once the models have been trained.
We may disclose Personal Information in certain circumstances as part of our general business practices. This section discusses those circumstances.
To the extent permitted by law, your Personal Information may be disclosed with the following categories of third parties:
For business-related functions, we may share Personal Information with a parent company, any subsidiaries, or other companies under a common control (collectively, our “Affiliates”), but only to the extent that such information is afforded an equal or greater level of protection as provided by this Privacy Notice.
If we sell or transfer all or part of our business assets, Personal Information may be included. We will make every effort to ensure that any transferred Personal Information receives protection equal to or greater than that provided by this Privacy Notice. In the event of such a transfer, you are encouraged to contact the recipient with any questions about their applicable privacy practices.
For business-related functions (such as mailings, database maintenance, and payment processing), we may share Personal Information with third parties, but only to the extent necessary to perform their designated function.
We may share Personal Information with law enforcement authorities, regulators, courts and tribunals, governmental or public bodies, and other relevant third parties as we believe necessary or appropriate to protect people or property, to protect our services, rights or property, to comply with legal or regulatory requirements and to respond to legal process, law enforcement requests and requests from other public and government authorities.
We share Personal Information with vendors and service providers. Each third-party vendor's privacy notice explains their use of your Personal Information. These include the following categories of vendors:
General Service Providers:
We may use third party vendors to provide operational, administrative, technical, professional, and customer-facing services that support our business. These vendors may process Personal Information to help us operate our services, manage customer relationships, respond to requests, maintain records, improve our offerings, and perform other services on our behalf.
Cloud, Hosting, And Infrastructure Providers:
We may use third party vendors to host, store, process, transmit, back up, and secure information used in connection with our websites, applications, platforms, and business systems. These vendors may process information contained in our systems, including account information, usage data, communications, records, logs, and other data necessary to operate and maintain our services.
Analytics Providers:
We may use third party vendors to help us understand how individuals interact with our websites, applications, products, services, communications, and advertisements. These vendors may collect or process device information, usage information, cookies, pixels, IP addresses, browser information, app activity, engagement data, and similar information to measure performance, troubleshoot issues, and improve user experience.
Google Analytics: Privacy Notice
Google Analytics Opt-Out. You can prevent Google from collecting and using data (cookies and IP address) by downloading and installing the browser plug-in available at https://tools.google.com/dlpage/gaoptout. The Google Analytics opt-out add-on is designed to be compatible with Chrome, Edge, Safari, Firefox and Opera. In order to function, the opt-out add-on must be able to load and execute properly on your browser.
Advertising And Marketing Providers:
We may use third party vendors to deliver, personalize, target, retarget, and measure advertising and marketing communications across our services and third-party websites, apps, platforms, and media channels. These vendors may process contact information, hashed identifiers, cookies, advertising IDs, device information, browsing activity, purchase or engagement data, and campaign-performance information.
Email Marketing & Newsletters. We may use third-party vendors to conduct email-based marketing. Through third-party vendors, we collect information related to our communication effectiveness and the impact of our email marketing, including tracking the actions you take that assist us in measuring the performance of our Website, our Services, and our Email Marketing. These vendors may process contact information, audience information, campaign data, preferences, survey responses, and engagement metrics.
Upon subscription, our email marketing vendors track your subscriber status. If you are or become a subscriber, information about your subscriber status is provided to these vendors to assist in this function.
Our marketing emails and newsletters contain tracking pixels, allowing us to analyze the success of our marketing emails and newsletters. These tracking pixels allow us to see if and when you opened an email, which links you click in the email, and which pages of the Website you visit. We may share information collected through these tracking pixels with third parties.
Subscription and Membership. We may use third party vendors to handle subscription sign-ups, including all necessary consent documentation. These vendors may process contact information, audience information, campaign data, preferences, survey responses, and engagement metrics.
Retail Media Networks. We may use third party vendors to deliver and measure advertising through retailer-operated advertising platforms, sponsored listings, marketplace ads, and retail audience programs. These vendors may process purchase history, browsing activity, loyalty information, audience segments, advertising identifiers, and campaign-performance data.
Business Partners and Joint-Marketing Providers:
We may use third party vendors to offer, administer, promote, or support products, services, events, programs, rewards, referrals, co-branded offerings, sponsorships, and joint-marketing activities. These partners may process contact information, account information, preferences, eligibility information, transaction data, participation records, and engagement information depending on the nature of the partnership.
Platform, Integration, and App Marketplace Partners:
We may use third party vendors to enable integrations with third-party platforms, applications, APIs, plug-ins, marketplace apps, developer tools, and connected services. These vendors may process account information, authentication data, permissions, configuration settings, content, usage data, and other information that users or administrators choose to connect, transmit, or authorize through the integration.
Social Networks and Social Media Platforms:
We may use third party vendors to provide social media features, social sharing tools, social login, embedded content, audience measurement, advertising, and interactions with third-party social platforms. These platforms may collect or receive information such as IP address, device information, browser information, page interactions, social account information, advertising identifiers, and usage of social features.
Security, Fraud Prevention, and Identity Verification Vendors:
We may use third party vendors to protect our services, verify identities, authenticate users, detect fraud, prevent abuse, monitor security threats, investigate suspicious activity, and maintain the integrity of our systems. These vendors may process identity information, account information, device information, IP addresses, authentication data, transaction data, behavioral signals, risk indicators, security logs, and related records.
AI Vendors:
We may use third-party AI vendors for internal business purposes.
Professional Advisors:
We may use third party vendors to obtain legal, accounting, audit, insurance, tax, consulting, financial, and other professional services. These advisors may process Personal Information when necessary to provide advice, conduct audits, manage claims, support compliance, evaluate transactions, resolve disputes, or protect our legal and business interests.
Government, Legal, and Regulatory Recipients:
We disclose information to governmental, legal, or regulatory recipients as described in Section 3.
We send your Personal Information to third parties at your direction or with your consent.
We may partner with demand-side platforms that buy our ad placements through third-party vendors. We share your information with those vendors in a de-identified form for monitoring and reporting the effectiveness of campaign delivery to our business partners and for internal business analysis.
Where we engage third-party service providers to process Personal Information on our behalf, we enter into written data processing agreements that require such providers to: (i) process Personal Information only in accordance with our documented instructions; (ii) implement appropriate technical and organizational measures to protect Personal Information; (iii) assist us in responding to data subject requests and complying with our obligations under applicable data protection laws; (iv) delete or return Personal Information upon termination of services; and (v) submit to audits and inspections as necessary to demonstrate compliance. These agreements are designed to ensure that all processors handling your Personal Information maintain protections consistent with this Privacy Notice and applicable law.
We do not sell your Personal Information to third parties in exchange for monetary compensation. However, we may disclose certain Personal Information to third parties, such as advertising technology partners, data analytics providers, social media platforms, and advertising networks, so that we can provide you with targeted advertising and measure and improve the effectiveness of our advertising campaigns. These third parties may receive other valuable consideration or benefit from the use of the disclosed information for their own purposes, such as improving or enhancing their own products, records, or services, which may qualify as a “sale” or “sharing” of Personal Information as those terms are defined under the CCPA and other applicable U.S. state privacy laws.
Categories of Personal Information that may be disclosed in this manner include: identifiers; contact information; marketing preferences; employment-related information; education-related information; friends, connections, and contact data; location data; user content; inferences drawn from Personal Information; behavioral and advertising data; sensitive information; device information; client and log data; and usage information. We do not sell or share the Personal Information of consumers we know to be under 16 years of age unless we receive affirmative authorization as required by applicable law.
You have the right to opt out of such sales and sharing. To exercise this right, please contact us using the methods described in Section 5 of this Privacy Notice. We also honor browser-based opt-out preference signals, such as the Global Privacy Control ("GPC"), as required by applicable law.
In addition to the sale or sharing of Personal Information discussed in this Privacy Notice, we may use, share, license, or sell data that has been de-identified in accordance with applicable law. Before any such disclosure, we take commercially reasonable steps to ensure that the data cannot reasonably be re-identified, including by applying technical safeguards and contractual requirements prohibiting re-identification. De-identified data derived from voter file data obtained from state or local election authorities will be used only in accordance with the restrictions of the issuing jurisdiction’s applicable law.
In addition to collecting Personal Information, we may collect information that does not identify you and is not associated with your Personal Information. We may also de-identify, anonymize, or aggregate information so it no longer identifies you. When we use or disclose de-identified information, we keep it in de-identified form, do not attempt to re-identify it unless allowed by law, and require recipients to do the same through contractual agreements.
We may collect and combine such information with other data to monitor, for example, the total number of visitors to our Website, the number of visitors to each page, and the domain names of our visitors’ Internet service providers.
No Personal Information is used in this process.
To better serve and understand the needs of the Website’s users, we may conduct research on their demographics, interests and behavior using the Personal Information and other data we have collected. This research may be compiled and analyzed in the aggregate, and we may share this aggregated data with our affiliates, agents and business partners. This aggregate information does not identify you personally. Florida ADS may also disclose aggregated user statistics to describe our services to current and potential business partners, as well as to other third parties for lawful purposes.
Some jurisdictions require that companies tell you about the legal grounds that allow your data to be used or disclosed. Below are the types of lawful bases that we will rely on to process your Personal Information:
We may process your Personal Information where we have a legitimate interest in conducting and managing our business to enable us to provide you with the best service, products, and a secure experience. We balance the potential positive and negative impacts on you and your rights. If the impact on your rights outweighs our legitimate business interests, we do not use or disclose your Personal Information without your consent, unless required or permitted by law. You can obtain further information about how we evaluate our legitimate interests against any potential impact on you for specific activities by contacting us at contact@florida-ads.com.
We may process your Personal Information where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
We may process your Personal Information where it is necessary for compliance with a legal or regulatory obligation.
You have given express permission for a particular use of your Personal Information. Where we rely on your consent as the legal basis for processing your Personal Information, you may withdraw your consent at any time by contacting us at contact@florida-ads.com.
If you provide your mobile number to Florida ADS (e.g., when creating an account, submitting a form, requesting pricing or availability, texting a keyword from signage, or otherwise opting in), Florida ADS may use your mobile number to send you SMS/text messages, including marketing information about surveys, polls, and participation, and other news. Consent to receiving messages is not a condition of purchase, lease, or sale.
Messages may be sent using an automated dialing system to the mobile number you provide. Message frequency varies. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages.
You may opt out of marketing texts at any time by replying “STOP” to any message we send. After you send STOP, you may receive a one-time confirmation text, and then you will no longer receive marketing texts to that mobile number unless you re-opt in. For assistance, reply “HELP.”
If you are in an active transaction or have requested a specific service, you may still receive those transactional texts; to opt out of those messages, reply “STOP” on the relevant text thread.
Florida ADS collects phone numbers directly from you and, where permitted, via referral programs, data brokers, and marketing agencies.
Florida ADS may disclose your phone or mobile number to SMS platform providers, delivery vendors, mobile carriers, or other marketing or communication services platforms to send texts on our behalf. Florida ADS does not permit these parties to use your phone or mobile number for their own marketing. Florida ADS does not “sell” or “share” your phone or mobile number for cross-context marketing or behavioral advertising.
Florida ADS will not share or sell your text messaging opt-in data, consent, or related personal information with any third parties, unless required by law.
Florida ADS’s lawful basis for use of your phone or mobile number for SMS marketing is your consent. Withdrawal of consent does not affect the lawfulness of Florida ADS’s use of your phone or mobile number for such purposes before such withdrawal. For all other purposes, the general terms of this Privacy Notice apply.
The specific privacy rights available to you depend on the laws of the state in which you reside. For a description of the rights that may be available to you, please consult Section 11 of this Privacy Notice. Regardless of your state of residence, we provide the following mechanisms for exercising your privacy choices:
You may opt out of marketing-related communications from us at any time by contacting us through the contact information provided in this Privacy Notice, using the unsubscribe mechanism contained in each email, or responding “STOP” to automated text messages. We will make efforts to honor your request as soon as reasonably possible. Please note that even if you opt out of marketing emails, we may still send you important administrative messages, which you cannot opt out of.
We may partner with third-party advertising networks, analytics companies, and measurement services (collectively, "Ad Partners") to serve advertisements on our Website and on third-party websites, mobile applications, and online services. These Ad Partners may use cookies, pixel tags, and SDKs to collect information about your activities across different websites, mobile applications, and services to provide you with advertising that is relevant to your interests ("Interest-Based Advertising").
To opt out of Interest-Based Advertising, you may use the following tools:
Please note that opting out of Interest-Based Advertising does not mean you will no longer see advertisements; rather, the advertisements you see may be less relevant to your interests. These opt-out mechanisms are specific to the browser or device on which they are exercised, and you will need to opt out on each browser and device for which you wish to limit Interest-Based Advertising.
Under applicable state privacy laws, you may have the right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects concerning you. To exercise this right, please contact us at contact@florida-ads.com or submit a request using the methods described in this Section. Upon receipt of your request, we will cease using your Personal Information for profiling that produces legal or similarly significant effects, unless an exemption applies under applicable law. We will process your request within the timeframes required by applicable law.
To review and update your preferences for most types of cookies (other than those that are necessary) for our Services, click the “Cookie Preferences” link in the footer of the Website.
You can choose whether or not to allow the Website, Platform, and Services to collect and use real-time information about your device's location information from your device in your device's privacy settings. If you block the use of location information, some parts of the Website, Platform, and Services may become inaccessible or not function properly.
You can deactivate your User Account at any time by contacting us at deactivate@florida-ads.com or using the available account-deactivation process. However, you will not be able to access any part of the Services that are for registered users only once your User Account is deactivated. Please note that even if you request deactivation of your User Account, it may take some time to fulfill this request.
Under applicable privacy laws, you may have the right to request to review, make amendments, have deleted, obtain in a portable and readily usable format, or otherwise exercise your rights over your Personal Information that we hold, subject to certain legal limitations and requirements. If you are subject to such a privacy law, you may submit a request to us related to your Personal Information:
We will process any request in accordance with – and where required by – applicable law with respect to your Personal Information. We will take steps to verify your identity before implementing your request. Unless prohibited by applicable law, we reserve the right to charge a reasonable fee to cover costs for providing copies of Personal Information that you request.
Although our active systems and databases will reflect updates that have been requested and processed, we may retain all Personal Information for backups, archiving, fraud and abuse prevention, analytics, and to satisfy other legal obligations that we reasonably believe apply.
We take reasonable steps to ensure that the Personal Information we hold is accurate, complete, and up-to-date. We rely on you to provide accurate Personal Information and to notify us of any changes. If you become aware that Personal Information we hold about you is inaccurate, incomplete, or outdated, please contact us at contact@florida-ads.com so that we can take appropriate steps to correct or update the information.
Where required by applicable data privacy laws, individuals may designate an authorized agent to exercise privacy rights on their behalf. To submit a request through an authorized agent, the agent must provide: (i) written authorization signed and dated by the consumer, identifying the consumer’s first name, last name, email address, and telephone number; (ii) a specification of which rights the agent is authorized to exercise on the consumer’s behalf; and (iii) where applicable, the business name of the authorized agent. We may also require the consumer to directly verify their identity and confirm the agent’s authority. We cannot fulfill requests if we are unable to verify the consumer’s identity, the agent’s identity, or the agent’s authority to make the request.
We aim to complete requests as soon as reasonably practicable, consistent with applicable laws. Requests made on behalf of another, which require confirmation of the agent’s authority and the authenticity of the requester, will likely take more time to complete.
We may need to retain certain information for recordkeeping purposes and to complete transactions you started before requesting a change or deletion. Some residual information may also remain in our databases and records and will not be removed. We may not always be able to fully comply with your request, for example where it would compromise or affect our duty of confidentiality owed to others, where we are legally permitted to address the request in a different manner, or where an applicable exemption exists.
For jurisdiction-specific data privacy policies, please consult Section 11 of this notice for additional information.
If we decline or partially deny your privacy rights request, you may appeal our decision by contacting us at contact@florida-ads.com with “Appeal” in the subject line. We will respond to your appeal within the timeframe required by applicable law, and we will inform you in writing of any action taken or not taken in response to your appeal, including a written explanation of the reasons for the decision.
We may periodically update this Privacy Notice. Please reference the “LAST UPDATED” legend at the top of this page to see when this Privacy Notice was last revised. Any changes to this Privacy Notice will take effect upon the posting of the revised Privacy Notice on the Website.
If we make material changes, we will provide notice through the Website or by other means, as required by applicable law, before the changes take effect.
Florida ADS does not knowingly collect any Personal Information from children under 13, in compliance with the Children’s Online Privacy Protection Act (COPPA). We encourage parents and legal guardians to monitor their children’s Internet activity and to help enforce this Privacy Notice by instructing their children never to provide Personal Information on this (or any) Website without parental permission. We do not knowingly sell or share the Personal Information of consumers under the age of 16.
If a parent or guardian believes that we have collected Personal Information from a child under 13, please contact us immediately at contact@florida-ads.com. Upon verification, we will promptly delete such information from our active systems
Our Website, Platform, and Services may contain links to third-party websites or apps. If you click on one of these links, be aware that each one will have its own Privacy Notice. We do not control these websites/apps and are not responsible for their policies. When you leave the Website, we encourage you to read the Privacy Notice of every website you visit.
We are not responsible for the privacy and data security practices of other organizations, such as third-party website, app, social media platform, operating system, wireless service, and device providers. Please read their privacy policies and consider customizing your browser or device settings to limit the disclosure of certain information, such as location data.
Any Personal Information that you provide through these third-party websites, mobile applications, or social platforms will be subject to the Privacy Notice of its operator, and not this Privacy Notice.
We do not monitor or follow “Do Not Track” (DNT) signals because there is no standard interpretation or practice for DNT signals. Therefore, we handle all user information consistent with this Privacy Notice.
In addition to traditional Do Not Track signals, Florida ADS recognizes and responds to the Global Privacy Control ("GPC") opt-out preference signal, which is a browser-based signal that communicates your preference to opt out of the sale, sharing, and processing for purposes of targeted or cross-context behavioral advertising of your Personal Information, as those terms are defined under applicable laws. If our Website, Platform, and Services detect that your browser or device is transmitting a GPC signal, we will process that signal as an opt-out request for that browser or device in accordance with applicable law.
Please note:
This Privacy Notice is to be read in conjunction with this Website’s Terms of Use. Your access to and use of the Website may also be subject to any separate agreements or terms and conditions you have signed or agreed to with Florida ADS. Please refer to those agreements as needed.
We may disclose Personal Information when we have a good-faith belief that such disclosure is reasonably necessary to: (a) comply with applicable law, regulation, legal process, or enforceable governmental request; (b) enforce our Terms of Service, this Privacy Notice, or other applicable agreements; (c) detect, prevent, or address fraud, security, or technical issues; or (d) protect against imminent harm to the rights, property, or safety of Florida ADS, our users, or the public as required or permitted by law. Any such disclosure will be limited to the Personal Information reasonably necessary for the stated purpose.
We maintain commercially reasonable physical, technical, and administrative security measures designed to protect Personal Information from loss, misuse, unauthorized access, disclosure, alteration, or destruction. These measures include, where appropriate, encryption of data in transit and at rest, access controls limiting access to authorized personnel, network security monitoring, and periodic reviews of our data collection, storage, and processing practices. Personnel with access to Personal Information are bound by confidentiality obligations.
Unfortunately, no system or network can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you suspect that the security of any Personal Information you provided to us has been compromised), please notify us immediately at contact@florida-ads.com.
In the event of a security incident involving unauthorized access to, disclosure of, or loss of Personal Information that is likely to result in harm or injury or an increased risk of identity theft, we will notify affected individuals and relevant authorities in accordance with applicable law. Where required, we will provide notification without undue delay and within the timeframes mandated by applicable law. Notifications will include, where required, a description of the nature of the breach, the likely consequences of the breach, the measures we have taken or propose to take to address the breach, and contact information for obtaining further information at contact@florida-ads.com. For jurisdiction-specific breach notification requirements, please consult the applicable subsection in Section 11 of this Privacy Notice.
We retain each category of Personal Information for only as long as necessary to fulfill the purposes described in this Privacy Notice. We consider the amount, nature, and sensitivity of the Personal Information; the potential risk of harm from unauthorized use or disclosure; the purposes for which we process it and whether those purposes can be achieved through other means; and any relevant legal, regulatory, tax, accounting, or reporting requirements.
In general, we retain Personal Information for the following periods: (a) identifiers, contact information, and voter and political data collected from public sources are retained for as long as they remain relevant to our Services, subject to periodic review at least every twenty-four (24) months; (b) data collected through cookies, pixels, and similar tracking technologies is retained as long as necessary, but in no event longer than allowed by law from the date of collection; (c) customer-uploaded datasets are retained for the duration of the customer relationship plus as long as legally allowed and necessary following account termination; and (d) records required for legal, tax, or regulatory compliance are retained for the period mandated by applicable law. We will delete or de-identify Personal Information when it is no longer needed for any of the purposes described in this Privacy Notice, unless retention is required or permitted by law.
Be Advised: We retain datasets uploaded by our customers for as long as our customers are members of our Services. We therefore maintain the right to store any Personal Information contained therein for as long as the customer maintains their account. To protect any Personal Information included in customer-uploaded datasets, we employ the following security measures:
If you believe that your Personal Information has been improperly included in a dataset by one of our customers, please contact that customer directly to exercise any rights you may have regarding such information.
Where required by applicable data protection laws, we maintain records of processing activities (“ROPAs”). These records include: the purposes of processing; a description of the categories of data subjects and categories of Personal Information; the categories of recipients to whom Personal Information has been or will be disclosed; where applicable, transfers of Personal Information to third countries and the safeguards applied; and, where possible, the envisaged retention periods and a general description of technical and organizational security measures. These records are available to supervisory authorities upon request but are not available for review by the public.
Residents of California and other U.S. states have additional rights under applicable privacy laws, as described in this section. See the applicable subsection below for more information.
The California Consumer Privacy Act of 2019 (“CCPA”) requires that we disclose certain categories of Personal Information that we collect, the sources of that Personal Information, the purpose of collecting such information and the categories of third parties with whom we share that information.
Categories of Personal Information that We Collect and Disclose: Our collection, use and disclosure of Personal Information about a California resident will vary depending upon the circumstances and nature of our interactions or relationship with such resident. Below we describe the categories of Personal Information we may collect about California residents (including the categories of Personal Information that we have collected about California residents in the past 12 months):
Identifiers.
Includes direct identifiers such as a real name, alias, address, unique personal identifier, online identifier, Internet Protocol (IP) address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers.
Customer Records.
Paper and electronic customer records containing Personal Information, which you provide to us, such as name, digital signature, address, telephone number, email and other contact information, government identifiers, financial and payment information.
Characteristics of Protected Classifications.
Such as disability and health information (e.g., which we may collect to, for example, make accommodations available to you at events we host), as well as inferences made about such characteristics based on other types of information we have collected from you or from third parties.
Commercial Information.
Including records of real property, products or services purchased, obtained, or considered, or other purchasing or use histories or tendencies.
Usage Data.
Internet or other electronic network activity information including without limitation browsing history, search history, and information regarding a consumer’s interaction with an Internet website, application, or advertisement.
Location Data.
Location information about a particular individual or device.
Employment History.
Professional or employment-related information, including inferences about such information based on other types of information we have collected from you or from third parties.
Education Information.
Education history and background, including inferences about such information based on other types of information we have collected from you or from third parties.
Profiles and Inferences.
Inferences drawn from any of the information identified above to create a profile reflecting a resident’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, or aptitudes.
Sensitive Personal Information.
In limited circumstances, we may collect certain information considered to be sensitive Personal Information under the CCPA, including Social Security number and tax ID; driver’s license, state identification card, passport number, or other government identifier; financial account number and payment card data; health and medical data; citizenship or immigration status; and geolocation data; gender or gender identity/expression. If we process Sensitive Personal Information, California residents may also exercise the ‘Limit the Use and Disclosure of My Sensitive Personal Information’ option by contacting us as described above.
Per Category Disclosures: We do not “sell” Sensitive Personal Information. We may “share” the following categories via cookies and tracking technologies: (A) Identifiers and (E) Internet/Network Information. You may opt out as described above.
In addition, we may disclose any of the categories of Personal Information we collect about you to other third parties as directed by or consented to by you, or where necessary to fulfill your specific requests.
Sales and Sharing: The CCPA defines a “sale” as disclosing or making available Personal Information to a third party in exchange for monetary or other valuable consideration, and “sharing” broadly includes disclosing or making available Personal Information to a third party for cross-context behavioral advertising. While we do not disclose Personal Information to third parties in exchange for monetary compensation, we may share certain Personal Information with advertising technology partners, data analytics providers, social media platforms, advertising networks, affiliates, and business partners to provide targeted advertising and measure and improve the effectiveness of our advertising campaigns. Some third-party cookies and similar technologies on our Website may constitute a “sale” or “sharing” of Personal Information under California law. You can manage these by using the “Cookie Preferences” link or by enabling GPC in your browser.
Sources of Personal Information: We may collect Personal Information directly from you and from publicly accessible sources, commercial data licensors and data brokers, our business customers, and social and professional networking platforms.
Purposes of Collection, Use, and Disclosure: As described in more detail in Section 3, we collect, use, disclose, and otherwise process Personal Information to provide the Website, Platform, and Services; conduct user research and respond to feedback; engage in marketing and targeted advertising; conduct analytics and research; comply with legal obligations; and carry out other business purposes, including business transfers, internal operations, purposes described at collection, consented purposes, and sharing with service providers and partners.
Retention: We will retain your Personal Information for the period necessary to fulfill the purposes outlined in this Privacy Notice or otherwise disclosed to you at the time of collection unless an extended retention period is required or permitted by law. We may retain Personal Information for longer where required by our legal and regulatory obligations, professional indemnity obligations, or where we believe it is necessary to establish, defend, or protect our legal rights.
California law may permit you to request that we:
Certain information is exempt from such requests under applicable law.
You have the right not to receive discriminatory treatment by Florida ADS for exercising your rights under the CCPA. We will not deny you goods or services, charge you different prices or rates, provide you with a different level or quality of goods or services, or suggest that you will receive any of these, as a result of exercising your CCPA rights.
Minors: We do not knowingly sell or share Personal Information of consumers under 16 years of age. If we become aware that a consumer is between 13 and 16 years old, we will obtain that consumer’s affirmative authorization (opt-in) before any sale or sharing; for consumers under 13, we will obtain parental/guardian consent.
Submitting CCPA Requests: California residents may exercise their CCPA privacy rights to know/access, delete, correct, and limit use/disclosure of sensitive Personal Information by submitting a verifiable request to us via:
We will respond to verified requests received from California residents as required by law. When you submit a request to know or delete, we will take steps to verify your identity by matching the information you provide with the information we have on file. You must provide all requested information so that we can process and verify your request. In some cases, we may ask for additional information to verify your request or, if necessary, to process it. If we are unable to verify a request, we will notify the requester. Authorized agents can submit a request on behalf of another individual by contacting us via email or phone pursuant to the Authorized Agent provisions in Section 5.
Requests to Opt Out: Our Website responds to global privacy control—or “GPC”—signals, which means that if we detect that your browser is communicating a GPC signal, we will treat that as a request to opt out of sales and sharing (such as through cookies and tracking tools) on the Website. Note that if you come back to our Website from a different device or use a different browser on the same device, you will need to opt out or set GPC for that device and browser as well. You can also manage your preferences for targeting and other cookies on our Website through the “Cookie Settings” link in the footer of the Website.
For more information about GPC, please visit: www.globalprivacycontrol.org/. You may also submit a request to opt out of other sharing and sales by submitting a request via:
California residents may request from businesses with whom they have an established business relationship: (1) a list of categories of Personal Information, such as name, address, email address, and the type of services provided to the customer, that a business has disclosed to third parties during the immediately preceding calendar year for the third parties’ direct marketing purposes and (2) the names and addresses of all such third parties. To request the above information please contact us by writing to us under the “Contact Us” section above. We will respond to such requests within 30 days of receipt.
For more information about our privacy practices, contact us as set forth above.
Certain U.S. states provide their state residents with rights to:
The exact scope of these rights may vary by state. To exercise or appeal a decision regarding a consumer rights request, please contact us at contact@florida-ads.com. If you live in a state that provides for making requests via an authorized agent, your authorized agent can submit a request on your behalf by contacting us via email or phone pursuant to the Authorized Agent provisions in Section 5.
If we deny your request, you may appeal our decision by emailing us and including ‘Appeal’ in the subject line and a brief explanation. We will inform you in writing of any action taken or not taken in response to the appeal within 45 days, including a written explanation of the reasons.
You have the right not to receive discriminatory treatment by Florida ADS for the exercise of your privacy rights under applicable law. We do not discriminate against individuals who exercise their privacy rights.
Nevada provides its residents with a limited right to opt out of the sale of Personal Information. However, please note that we do not currently sell data that triggers the statute's opt-out requirements.
This Website, Platform, and Services are operated in the United States, and any Personal Information you provide will be processed and stored in the United States. If you access this Website, Platform, or Services from outside the United States, please be aware that your Personal Information may be transferred to, stored in, and processed in the United States, where data protection laws may differ from those of your country of residence. By using the Website, Platform, or Services, you consent to the transfer of your Personal Information to the United States. We do not knowingly solicit or collect Personal Information from individuals in the European Economic Area, United Kingdom, or Switzerland. If you have questions about international data transfers, please contact us at contact@florida-ads.com.
Due to the nature of our business and the services we provide, additional privacy requirements may apply. The following sections describe supplemental privacy practices applicable to specific sectors or industries.
Florida ADS is committed to complying with Section 5 of the Federal Trade Commission Act, which prohibits unfair or deceptive acts or practices in or affecting commerce. We strive to ensure that our privacy practices are consistent with the statements made in this Privacy Notice and any other representations we make about our data practices. In accordance with FTC guidance on the use of artificial intelligence and automated decision-making tools, Florida ADS is committed to transparency regarding its use of AI in processing consumer data, including voter and political data. We do not use AI-generated analytics or profiling outputs in a manner that would constitute an unfair or deceptive practice, and we maintain reasonable procedures to ensure the accuracy and fairness of our automated processes.
Florida ADS collects, processes, and provides analytics derived from voter data and other political data in connection with services to political campaigns and organizations. In doing so, Florida ADS complies with applicable federal and state election laws, regulations governing access to and use of voter registration data, and any applicable political data privacy requirements.
Where Florida ADS obtains voter registration data or voter file information from state or local election authorities, such data is used solely for the purposes permitted by the laws of the issuing jurisdiction. Florida ADS does not use voter file data for commercial purposes unrelated to political, electoral, or civic engagement activities, except where expressly permitted by applicable law.
Access to voter list data is restricted in certain jurisdictions. Where applicable, we implement technical and procedural controls to limit access to voter data to permissible recipients as defined by applicable law. Customers accessing voter data through our Services are required to: (a) certify their compliance with all applicable federal, state, and local laws governing the use of voter file data; (b) limit their use of voter data to political, electoral, civic engagement, or other purposes permitted by the laws of the issuing jurisdiction; (c) comply with the Telephone Consumer Protection Act and other applicable laws governing the use of cell phone numbers contained in voter file data; and (d) refrain from using voter data for any purpose that is illegal or prohibited by applicable law. Florida ADS disclaims all warranties regarding the accuracy, reliability, or completeness of voter file data, which may become outdated. Customers are solely responsible for verifying the currency and accuracy of voter data prior to use.
Certain data available through our Services may be derived from reports and statements filed with the Federal Election Commission under the Federal Election Campaign Act. Any information copied or otherwise obtained from any FEC report or statement shall not be sold or used for the purpose of soliciting contributions or for any commercial purpose, except that the name and address of any political committee may be used to solicit contributions from such committees, as provided by applicable law.
When providing services to political campaigns or organizations, Florida ADS acts as a service provider processing data on behalf of and at the direction of the campaign or organization. Campaigns and organizations are responsible for their own compliance with applicable election laws, campaign finance regulations, and privacy requirements. Florida ADS provides its services in compliance with applicable laws and requires its campaign clients to represent and warrant their compliance with all applicable legal requirements.
If you are a law enforcement officer, prosecutor, judicial employee, or family member whose personal information is protected from disclosure by New Jersey’s Daniel’s Law, the Federal Daniel Anderl Judicial Security and Privacy Act of 2021, or other applicable law, you may submit an opt-out request by contacting us at contact@florida-ads.com. Upon verification, we will remove the relevant personal information from our publicly accessible products and services.
We are committed to ensuring this Privacy Notice is accessible to individuals with disabilities. If you wish to access this Privacy Notice in an alternative format, please contact us using the information provided in Section 14 of this Privacy Notice.
If you have any questions, comments, or concerns about this Privacy Notice or our privacy practices, please contact us at:
Florida Analytics and Data Strategies, LLC
Attn: Privacy Officer
Email: contact@florida-ads.com
Phone: 941-536-4832